Introduction
In the evolving world of e-commerce, relying solely on third-party platforms is no longer enough for long-term growth. To truly establish your presence, you must build a brand.com site. Having your own website allows you to own your customer data, build a mailing list, and create a unique shopping experience that marketplaces simply cannot offer.
Shopify vs. WooCommerce: Which is Right for You?
When you set out to build a brand.com site, the first major decision is the platform. Shopify is a popular choice for SMEs who want a “hands-off” technical experience. It provides hosting, security, and a user-friendly interface. Conversely, WooCommerce is a plugin for WordPress that offers total creative freedom. It is ideal for businesses that want a highly customized site without recurring monthly subscription fees.
Essential Integrations for Your Webstore
Building the site is just the beginning; it must also be functional. To ensure your Malaysian customers have a smooth experience, you need to integrate local payment solutions. Utilizing a gateway like Chip or Billplz is highly recommended, as they offer seamless FPX and e-wallet checkouts.
Furthermore, you should consider your shipping strategy immediately. By connecting your site to Delyva, you can automate the generation of shipping labels, ensuring that once you build a brand.com site, the backend operations are as professional as the frontend design.
Owning the Customer Journey
The ultimate goal when you build a brand.com site is to move away from high marketplace commissions. By driving traffic to your own domain, you can use tools like Laksana.ai to track user behavior and retarget them with personalized offers. This direct relationship is what turns a one-time buyer into a lifelong fan of your brand.