Introduction
For most SMEs, Shopee, Lazada, and TikTok Shop are the primary sources of revenue. However, as you scale, the complexity of operations increases. To manage marketplaces effectively, you need a strategy that moves away from manual data entry and toward centralized automation. Balancing multiple storefronts requires precision in stock management and customer service.
The Challenge of Multi-Channel Selling
When you manage marketplaces, you are essentially running three or four different businesses at once. Each platform has its own set of rules, campaign calendars, and customer expectations. TikTok Shop, for example, is driven by viral video content, while Shopee and Lazada are more search-oriented. The challenge is ensuring that your brand voice and stock levels remain consistent across all of them.
Centralizing Your Operations with Zetpy
The most efficient way to manage marketplaces in Malaysia is to use a multi-channel management tool. Zetpy is a fantastic solution for this, as it allows you to sync all your marketplace accounts into a single dashboard. Instead of logging into three different seller centers, you can manage orders, check stock, and update prices from one place.
Improving Order Fulfillment
To manage marketplaces successfully, your fulfillment must be flawless. Late shipments lead to penalties and lower search rankings. By integrating your marketplace orders with Delyva, you can automate your shipping process, ensuring that labels are printed and couriers are called the moment an order is confirmed on any platform.
Data-Driven Growth
Finally, to truly manage marketplaces, you must analyze which platform is giving you the best Return on Ad Spend (ROAS). Using Laksana.ai alongside your marketplace data helps you identify which products are trending and where you should allocate your marketing budget for the best results.