Introduction
Your product listing is your digital salesperson. If your listings are cluttered, have poor images, or lack detail, you will lose customers to competitors. To improve catalogue and product listings, you must focus on both aesthetics and SEO. A well-optimized catalogue not only attracts clicks but also converts those clicks into actual sales.
The Anatomy of a High-Converting Listing
The first step to improve catalogue and product listings is high-quality imagery. Customers cannot touch your product, so your photos must do the work. Use a mix of “studio shots” on white backgrounds and “lifestyle shots” showing the product in use. Pair these with a compelling title that includes high-intent keywords to ensure your products appear in search results.
Using Zetpy for Catalogue Management
If you sell across multiple platforms, trying to improve catalogue and product listings manually is nearly impossible. Zetpy offers a centralized catalogue management feature where you can edit your product details once and “push” the updates to Shopee, Lazada, and your website simultaneously. This ensures that your descriptions and pricing are consistent everywhere, which is a key part of brand professionalization.
Writing Descriptions that Sell
When you improve catalogue and product listings, your descriptions should focus on benefits, not just features. Instead of just saying a power bank is “10,000mAh,” say “Charges your phone 3 times, perfect for long travel.” Use bullet points to make the information scannable for mobile users.
SEO and Metadata
Lastly, don’t forget the backend. To improve catalogue and product listings, ensure your meta tags and Alt text are filled out. This helps search engines understand what you are selling. For even better results, use Laksana.ai to identify which keywords are currently trending in your category and update your listings accordingly to stay ahead of the competition.