Introduction
Cart abandonment is the silent killer of e-commerce. You spend money on ads to get customers to your site, only for them to leave at the final step. To fix this, you must optimise checkout and payments. A checkout process that is too long, asks for too much information, or doesn’t offer the right payment methods will drive customers away.
Creating a Frictionless Checkout Experience
The first rule to optimise checkout and payments is to keep it simple. Offer a “Guest Checkout” option so users don’t have to create an account. Every extra click or form field is an opportunity for the customer to change their mind. Ensure your mobile checkout is particularly smooth, as the majority of Malaysian shoppers use their smartphones.
Offering Trusted Local Payment Gateways
In Malaysia, trust is everything. To optimise checkout and payments, you must offer the methods your customers prefer. This includes FPX (online banking) and popular e-wallets like Touch ‘n Go. Integrating a local gateway like Billplz or Chip is highly recommended. These providers are built for the Malaysian market and offer a secure, familiar interface that reduces “payment anxiety” for the buyer.
Transparent Shipping Costs
Another key way to optimise checkout and payments is to show shipping costs early. Unexpectedly high shipping fees at the very last second are the #1 reason for abandoned carts. By using Delyva, you can provide accurate, real-time shipping rates at the checkout, so there are no surprises for the customer.
Post-Payment Confidence
Finally, once the payment is done, ensure the customer receives an immediate confirmation email. This is the final stage to optimise checkout and payments effectively. Building this trust ensures that they come back to shop again.