Introduction
For many retail brands, promoters are the face of the company. However, managing a distributed workforce can be a challenge. To manage promoters and merchandising teams effectively, you need a system that provides visibility into their daily activities, location, and performance without needing to be physically present at every store.
Improving Communication and Accountability
The biggest hurdle when you manage promoters and merchandising teams is accountability. How do you know they arrived on time? Are they engaging with customers? By using a field force automation tool like Merchio, you can implement GPS-verified check-ins and check-outs. This creates a culture of transparency and ensures that your budget is being spent on active, productive staff.
Real-Time Reporting from the Field
To manage promoters and merchandising teams for maximum ROI, you need real-time feedback. Instead of waiting for a weekly report, promoters can use a mobile app to log stock levels, customer feedback, and sales numbers as they happen. This allows management to make quick pivots if a promotion isn’t performing as expected.
Incentivizing Performance
A key part of the strategy to manage promoters and merchandising teams is reward. Use the data collected to identify top performers and offer incentives. By using Zetpy to track which items are trending, you can direct your merchandising team to focus on high-demand products, ensuring your field effort is always aligned with your inventory strategy.