Introduction
Product visibility is the lifeblood of retail. If a product isn’t on the shelf or is hidden behind competitors, it simply won’t sell. To ensure your retail strategy is being followed, you must regularly conduct shelf audits and planogram checks. A planogram is your visual map for success; a shelf audit is the reality check that proves if that map is being followed.
Why Consistency Matters in Retail
When you conduct shelf audits and planogram checks, you are looking for compliance. Are the high-margin items at eye level? Is the “brand block” intact? Inconsistent displays confuse customers and weaken brand perception. By performing these checks weekly, you ensure that the marketing strategy you designed in the office is actually reaching the consumer’s eyes on the shop floor.
Moving from Manual to Digital Audits
The old way to conduct shelf audits and planogram checks involved clipboards and long delays in reporting. Today, modern SMEs use Merchio to capture real-time photos and data from the store. This allows managers to see “shelf health” instantly. You can track “share of shelf” and ensure that your brand is getting the space it was promised in retail agreements.
Data Analysis for Better Sales
Once you have the data from your audits, you can use Laksana.ai to analyze which shelf positions are driving the most conversions. This data-driven approach to conduct shelf audits and planogram checks ensures that your retail space is always working at maximum profitability.