Business Guides & Tutorials

Step-by-step guides to help you start, run, and grow your business in Malaysia

Merchandiser setting up in-store promotions and POSM materials

How to Execute In-Store Promotions & POSM

Introduction Point-of-Sale Materials (POSM) like standees, wobblers, and shelf-talkers are designed to grab attention at the “moment of truth.” However, […]

A delivery van sales representative managing distributor workflows on a mobile device

How to Run Van Sales & Distributor Workflows

Introduction Van sales, or Direct Store Delivery (DSD), is a specialized model where the warehouse is essentially on wheels. To […]

Map showing how to plan routes and store visit schedules for a sales team

How to Plan Routes & Store Visit Schedules

Introduction For businesses with a field force, time is literally money. If your team is zig-zagging across the city inefficiently, […]

A worker scanning products to track OOS expiry and replenishment cycles

How to Track OOS, Expiry, and Replenishment Cycles

Introduction Out-of-Stock (OOS) situations and expired products are two of the biggest profit killers in retail. If you don’t track […]

A supervisor using software to manage promoters and merchandising teams in a mall

How to Manage Promoters & Merchandising Teams

Introduction For many retail brands, promoters are the face of the company. However, managing a distributed workforce can be a […]

Merchandiser performing shelf audits and planogram checks using a mobile app

How to Conduct Shelf Audits & Planogram Checks

Introduction Product visibility is the lifeblood of retail. If a product isn’t on the shelf or is hidden behind competitors, […]

Retail manager using a tablet to improve daily retail operations

How to Improve Daily Retail Operations

Introduction Running a brick-and-mortar store involves a complex dance of managing people, products, and processes. To improve daily retail operations, […]

Warehouse staff using software to automate fulfillment and delivery processes

How to Automate Fulfillment & Delivery Processes

Introduction As your business grows from 10 orders to 100 orders a day, manual fulfillment becomes impossible. If you are […]

Digital marketer analyzing data to run digital marketing campaigns

How to Run Digital Marketing Campaigns (SEO, Social Ads, Google)

Introduction Digital marketing is the engine that drives e-commerce growth. However, many SMEs “burn” money on ads without seeing results. […]

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