Introduction
In a marketplace with millions of products, “visibility” is your most valuable currency. If your product is on page 10 of a search result, it doesn’t exist to the customer. Marketplace SEO ranking is the process of optimizing your listings so that the Shopee and Lazada algorithms favor your products over your competitors. Higher rankings lead to more clicks, which lead to more sales, which—in a virtuous cycle—leads to even higher rankings.
The Core Pillars of Marketplace SEO
To improve your marketplace SEO ranking, you must focus on three main areas:
- Keywords:Use high-traffic, relevant keywords in your product title and description.
- Performance:The algorithm favors sellers with high conversion rates, fast response times, and low cancellation rates.
- Sales Velocity:The more you sell, the higher you rank. This is why “Shocking Sales” are so important for long-term SEO.
Optimizing Titles and Descriptions
The most basic part of marketplace SEO ranking is your title. Avoid using “creative” names that customers don’t search for. Instead of “Midnight Dream Lamp,” use “LED Table Lamp with USB Charging – Warm Light.” Use Zetpy to push these optimized titles to both Shopee and Lazada simultaneously, ensuring your brand is consistent across platforms.
Using Data to Refine Your Strategy
You can’t optimize what you don’t measure. Use Laksana.ai to track which keywords are currently trending in your category. If a certain term is gaining popularity, update your listings to include it. This data-driven approach ensures your marketplace SEO ranking stays ahead of seasonal trends and competitor moves.
The Importance of Social Proof
Reviews and ratings are a massive factor in marketplace SEO ranking. Encourage your customers to leave reviews by providing an excellent post-purchase experience. This includes fast shipping via Delyva and safe, secure payments. When the algorithm sees that customers are happy and products are moving, it will naturally push your listings to the top of the page.