Introduction
Digital marketing is the engine that drives e-commerce growth. However, many SMEs “burn” money on ads without seeing results. To run digital marketing campaigns successfully, you need a multi-channel approach that combines organic search (SEO) with paid advertising. Understanding the difference between awareness and conversion is key to a profitable strategy.
Choosing the Right Channels for Your SME
When you run digital marketing campaigns, you must go where your audience is.
- TikTok Ads:Perfect for impulsive, lower-priced products that look great on video.
- Facebook/Instagram Ads:Best for building brand stories and retargeting warm leads.
- Google Ads & SEO:Critical for catching customers who are specifically searching for what you sell.
Optimizing Your Ad Spend with AI
The biggest challenge when you run digital marketing campaigns is knowing what is working. Instead of guessing, use Laksana.ai. This AI-powered tool helps you analyze your campaign data to see which creatives and audiences are performing best. This allows you to shift your budget toward high-ROI ads and stop wasting money on those that don’t convert.
Driving Traffic to the Right Destination
To run digital marketing campaigns effectively, ensure your “landing page” is ready. If you are running an ad for a specific product, the ad should link directly to that product page—not your homepage. Ensure your site uses Chip or Billplz for a smooth checkout so that the traffic you pay for actually turns into sales.
The Role of Retargeting
Most customers don’t buy on their first visit. A sophisticated strategy to run digital marketing campaigns always includes retargeting. Show ads to people who added items to their cart but didn’t buy, perhaps offering a small discount or free shipping via Delyva to entice them back.